Where to Get Backlinks for SEO: Top Strategies & Tips

Building a strong online presence starts with one critical ingredient: high-quality backlinks. These connections act like votes of confidence from other sites, telling search engines your content is trustworthy and valuable. But how do you earn them without wasting time or resources? This guide breaks down proven methods to help you grow your site’s authority.

Not all links are created equal. A single authoritative backlink can boost your rankings more than dozens of low-quality ones. For example, earning a mention from a reputable news outlet or industry blog instantly adds credibility. We’ll explore practical ways to create shareable content, collaborate with influencers, and leverage tools like HARO for media exposure.

You’ll also discover how to revive outdated pages using the skyscraper technique or fix broken links on other sites. Whether you’re new to digital marketing or refining your strategy, these actionable tips will help you attract genuine, long-term results. Let’s dive in!

Key Takeaways

• Backlinks from trusted websites significantly improve search engine rankings.
• Guest blogging and media outreach (like HARO) help build relationships and visibility.
• Creating visually engaging content increases the chances of earning organic links.
• Broken link recovery turns outdated resources into new opportunities.
• The skyscraper method involves improving existing content to outperform competitors.

Introduction to Backlinking and Link Building Fundamentals

Think of backlinks as digital recommendations. When another website links to your content, it signals trust to search engines. This process, called link building, helps boost your site’s visibility and authority.

Not all recommendations carry equal weight. A link from a high-authority site like Forbes holds more value than multiple links from unknown blogs. For example, a study by Ahrefs found that pages ranking #1 on Google have 3.8x more backlinks than those in positions #2–#10.

Here’s a quick comparison of high-DA vs. low-DA links:

Effective strategies start with basics like guest blogging. Writing quality posts for reputable blogs builds relationships and earns contextual links. Another method is broken link recovery—finding dead pages on other sites and suggesting your content as a replacement.

Tools like Moz’s Link Explorer or SEMrush simplify tracking your progress. As we’ll explore later, combining these tactics with advanced methods creates a winning strategy.

Understanding seo where to get backlinks

When someone types “where to find valuable links,” they’re seeking actionable steps—not just definitions. This search intent reveals a need for clear guidance on identifying sources that align with their niche. Start by analyzing competitor profiles using tools like Ahrefs or Moz. These platforms show which pages earn the most referrals, highlighting gaps in your own strategy.

For instance, if a rival’s guide on sustainable gardening attracts links from eco-blogs, create a more detailed version with updated data. Focus on domains with Domain Authority scores above 40—they offer better ranking potential. Tools like SEMrush’s Backlink Analytics filter results by authority, making prioritization easier.

Quality trumps quantity every time. A single link from an educational institution’s resource page often outweighs ten forum signatures. Look for sites with engaged audiences and editorial standards. Ask: “Would my audience trust this source?” If yes, it’s worth pursuing.

This research-driven approach lays the groundwork for advanced tactics. By targeting high-value pages first, you build a foundation that amplifies future efforts.

Skyscraper Content for Quality Backlinks

Imagine constructing a tower that dwarfs every building around it. That’s the skyscraper method—creating content so valuable it naturally attracts links by outshining competitors. This approach works because people prefer sharing resources that offer exceptional depth and clarity.

Identifying High-Value Competitor Content

Start by finding popular articles in your niche using tools like Ahrefs or BuzzSumo. Look for pieces with strong traffic but room for improvement. For instance, Backlinko analyzed 912 million pages to discover that long-form guides averaging 2,000+ words earn 77% more links than shorter posts.

Check for gaps in competitor content. Does their “Ultimate Gardening Guide” lack video tutorials? Are statistics outdated? These weaknesses become your opportunities.

Steps to Create Superior, Comprehensive Guides

Follow this blueprint to build unbeatable resources:

• Add 3x more actionable tips than existing articles
• Include original research or case studies (like HubSpot’s marketing reports)
• Format for easy scanning with bullet points and subheaders

Promotion is crucial. When Backlinko updated their SEO guide with fresh data, they contacted 317 sites linking to older versions—resulting in 94 new backlinks. Pair your masterpiece with targeted outreach to maximize visibility.

Remember: Quality content acts as bait, but strategic sharing reels in the links. Combine both to establish lasting authority.

Leveraging Outdated Resources for Backlink Opportunities

Ever noticed how digital footprints fade over time? Websites rebrand, services sunset, and old links break—creating hidden chances to earn authoritative backlinks. For example, when Moz dropped “SEO” from its name (formerly SEOMoz), thousands of outdated links became opportunities for savvy marketers.

Finding and Contacting Sites with Outdated URLs

Start by hunting for broken links pointing to retired pages. Tools like Ahrefs’ Broken Link Checker or CheckMyLinks scan sites for dead-end URLs. Filter results by domain authority to prioritize high-value targets.

“The Moving Man Method works because it solves a problem—webmasters want working resources for their audiences.”

Here’s how to turn these finds into link-building wins:

1. Identify pages linking to discontinued content (e.g., “best SEOMoz tools 2018”)
2. Create a better replacement (updated guide, tool comparisons)
3. Email site owners with a friendly heads-up and your solution

One SaaS company used this strategy to gain 47 links in three months. They focused on educational sites still referencing their old product name. A simple email template like this worked wonders:

“Hi [Name], I noticed your [article title] links to [old resource]. We’ve updated this with 2024 data + video tutorials. Thought your readers might find it helpful!”

Harnessing the Power of Resource Pages and Unlinked Mentions

The internet is filled with hidden treasure chests for link builders—if you know where to look. Resource pages act like curated libraries, listing top tools and guides on specific topics. Meanwhile, unlinked brand mentions are like silent applause waiting for a microphone. Together, they offer low-effort, high-impact opportunities.

Discovering Resource Pages in Your Niche

Resource pages thrive in educational spaces. Universities, industry blogs, and professional organizations often compile “best of” lists. Use Google search operators to uncover them:

• intitle:”resources” + “digital marketing”
• inurl:links + “sustainable gardening”

Prioritize pages with organic traffic and recent updates. A gardening blog’s 2024 “Top Composting Kits” list holds more value than a generic directory from 2018.

Turning Unlinked Brand Mentions into Active Backlinks

Did someone mention your brand without linking? Politely ask for credit. Tools like Mention.com or Google Alerts track these opportunities. For example:

“Hi [Name], I noticed you referenced [Brand] in your [article]. Would you consider adding a link so readers can explore further?”

This approach works best when:

• Your content directly supports their article’s topic
• You offer value (updated stats, free templates)

One SaaS company converted 22% of unlinked mentions into backlinks using this method. By focusing on mutual benefit, you turn casual nods into lasting connections that lift search engine rankings.

Using Branded Techniques to Create Unique Strategies

Ever wonder why some strategies stick in your mind while others fade? Branded techniques turn ordinary tactics into memorable concepts people can’t ignore. By giving your approach a catchy name, you create a story others want to share—and link to.

Take Derek Halpern’s “Social Triggers” framework. By labeling his audience segmentation method, he turned a basic strategy into a viral resource. Similarly, Ramit Sethi’s “Earn1K” course title made his financial advice instantly recognizable. These names act like magnets for organic mentions and backlinks.

“A unique name transforms your idea into a movement. People reference it, debate it, and link to it without thinking twice.”

Here’s how to craft your own branded strategy:

1. Identify a core strength—like competitor analysis or content upgrades
2. Package it with a memorable title (e.g., “The Backlink Blueprint”)
3. Promote it through case studies showing real results

One marketing agency increased referral links by 68% after rebranding their research process as “The Authority Audit.” Test different names with your audience before scaling. You’ll not only earn links but also build a reputation as an innovator in your field.

Leveraging Guest Blogging and Contributor Outreach for Link Building

What separates successful link builders from the rest? The answer often lies in personalized outreach. Guest blogging remains a powerhouse for earning authoritative links, but only when approached with genuine intent. Start by identifying blogs that align with your expertise and audience. Tools like Help a B2B Writer connect contributors with relevant platforms, streamlining the discovery process.

Crafting Personalized Outreach Pitches

Generic “Dear webmaster” emails end up in trash folders. Instead, lead with value. Mention a recent article from their site and explain how your piece complements their content. For example:

“Hi [Name], I loved your post on email marketing trends. My upcoming guide on cold outreach templates could give your readers actionable next steps. Would you consider featuring it?”

Follow this three-step framework:

1. Research: Analyze 2-3 posts from their blog to understand tone and gaps
2. Customize: Reference specific details (e.g., “Your Q2 case study on SaaS growth inspired this angle”)
3. Follow up: Send a polite reminder after 5-7 days—62% of positive replies come after the first follow-up

One marketing agency boosted response rates by 44% using “feeler” emails. These short, non-salesy messages ask editors about their content needs before pitching. For instance:

“Hi [Name], I noticed you cover productivity tools. Would your audience find a roundup of time-tracking apps helpful this quarter?”

This approach builds rapport while gathering intel for stronger pitches. Remember: Quality relationships yield lasting links, not one-off transactions.

The Power of Infographics and Visual Content in Backlink Strategies

Why do some pieces of content spread like wildfire while others fade unnoticed? Visuals like infographics tap into how people process information—90% faster than text alone. They simplify complex data into digestible formats, making them magnets for shares and organic links.

Techradar’s analysis of 500 top-performing articles found that posts with custom visuals earned 3x more backlinks than text-only counterparts. Their 2023 guide on cybersecurity trends, packed with interactive charts, garnered links from 87 authoritative sites. Why? Editors love citing resources that engage audiences visually.

Best Practices for Creating Shareable Visuals

Effective infographics balance aesthetics with clarity. Start with a bold color scheme that aligns with your brand. Use icons to break up sections, and limit text to key stats. For example, Venngage’s study showed that data-driven visuals with minimal text increased shares by 42%.

• Prioritize mobile-friendly designs (65% of users view content on phones)
• Include embed codes under the graphic for easy sharing
• Cite credible sources to boost perceived authority

Promotion matters as much as design. When Backlinko released their SEO trends report, they pitched it to industry blogs with tailored email snippets. Result? Over 200 links in six weeks. Tools like Canva Pro streamline creation, while platforms like Pinterest extend reach beyond traditional link-building channels.

“Our cybersecurity infographic became a top referral source because it solved a pain point—translating technical jargon into actionable insights.”

One B2B SaaS company increased referral traffic by 120% after redesigning their pricing page with comparison charts. By pairing visual storytelling with strategic outreach, you turn passive viewers into active linkers.

Recovering Lost and Broken Backlinks Effectively

Ever clicked a link only to find a dead end? Broken connections happen when sites update content, change URLs, or shut down. These lost links drain your site’s authority over time. Tools like Semrush and Ahrefs track these leaks, helping you plug gaps before they hurt rankings.

Start by running a backlink audit. Look for pages that previously linked to your content but stopped. Sort results by domain authority—prioritize sites with high traffic and relevance. For example, a marketing agency recovered 20+ links by fixing outdated URLs pointing to their discontinued webinar series.

Here’s a simple outreach template to reclaim lost opportunities:

“Hi [Name], I noticed your [article title] linked to [old resource]. We’ve moved this to [new URL] with 2024 insights. Would you consider updating the link? It’d help your readers access the latest data!”

Track responses using spreadsheets or CRM tools. One travel blog regained 35 links in two months by sending personalized follow-ups. Their restored connections boosted organic traffic by 15%.

Regular checks prevent future losses. Schedule quarterly audits to catch issues early. As one content manager shared:

“Recovering broken links became our secret weapon—it’s easier than chasing new ones!”

Utilizing Media Requests and Feeler Emails for Backlink Success

Did you know journalists publish over 2,000 expert queries monthly? Platforms like HARO and Connectively turn these requests into golden opportunities for earning authoritative links. Reporters need credible sources—your insights could become their next citation.

Feeler emails act as gentle conversation starters. Instead of asking for links upfront, you ask editors if they’d value your expertise. For example:

“Hi [Name], I saw your query about remote work tools. As a productivity software founder, I’ve compiled 2024 data on collaboration trends. Would this fit your upcoming piece?”

This approach builds trust before making requests. A marketing agency increased their backlink profile by 40% using this method. Their secret? Responding within 4 hours of query alerts with concise, data-rich pitches.

Speed matters. Set up alerts for keywords like “looking for sources” or “industry experts.” Tools like JustReachOut filter requests by niche. One cybersecurity firm landed 12 media mentions in three weeks by focusing on trending topics like AI safety.

Featured quotes in publications like Forbes or Entrepreneur boost visibility. As one content strategist noted:

“Our media responses now drive 30% of referral traffic. It’s about becoming a resource, not just chasing links.”

Conclusion

Mastering backlinks is like building bridges between your website and trusted online communities. Throughout this guide, we’ve explored proven methods—from creating skyscraper-worthy content to reviving outdated resources and pitching media outlets. Each strategy shares one truth: quality connections matter more than quantity.

One authoritative link from a respected industry blog often outweighs dozens of low-effort directory listings. Tools like personalized outreach and broken page recovery turn missed opportunities into lasting wins. Remember, search algorithms reward sites that prioritize value over shortcuts.

Ready to see results? Start by auditing your current links and identifying gaps. Test skyscraper upgrades on underperforming posts or reach out to sites mentioning your brand without credit. Track progress using free tools like Google Search Console.

Success comes from consistency. Keep refining your approach, celebrating small wins, and adapting to industry shifts. Want to dive deeper? Explore advanced tactics like interactive content partnerships or data-driven PR campaigns.

Your journey to stronger rankings begins now—one meaningful connection at a time.